The following are typical costs associated with recruiting for focus group research: How much do the components of focus group research typically cost?īroadly speaking, focus group costs can be divided into three areas: recruiting costs, facility costs, and moderator costs. Moderator analyzes the research findings and prepares a report.The moderator works with the client on a Discussion Guide document for the research.A “screener” questionnaire is developed (to help find the right respondents) and recruiting begins.The moderator locates and books appropriate focus group research facilities.Moderator gathers costs and writes a proposal.The moderator and the client discuss the project and agree on project purpose and scope (number of groups, participants, locations).And if you’re ready for a customized quote for your project, contact us today! What is involved in a typical focus group research project? If you want to get a ballpark sense for how much different research configurations cost, check out our Focus Group Cost Calculator!. So here below is our guide to focus group costs. Strangely, there doesn’t seem to be much on the Internet on this subject. We get a lot of questions about how focus group costs are derived.
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